Comme des Garçons, Versace, Maison Margiela… H&M is not the first collaboration with a renowned fashion house. The director of the Design & Creative department of H&M Home puts it nicely: “we try to increase the possibilities to build bridges with the fashion world”. It is Rabanne’s turn to come up with a fashion and home collection, which pays tribute to its founder, Paco Rabanne, who passed away last February. Julien Dossena, artistic director for ten years, puts the metal and the finger to it seventies forms the core of this collaboration.
Paco Rabanne x H&M Home: accessible decorative pieces
If Rabanne wants to collaborate with H&M Home, then above all “democratize the name of Paco Rabanne” indicates Julien Dossena. Thanks to this collection that emphasizes the swimming party This was more possible in the 1970s “treat yourself to an emblematic piece at an accessible price (…). » Pieces that the artistic director would have liked to use since their creation “The kind of object that[il] would have liked to acquire as a fashion student, or as a young man living in Brittany. » Evelina Kravaev-Söderberg also underlines the importance of these glamorous and modern creations, namely the possibility“buy just one item to add a little charm [une] chimney “. We think in particular of the metal vase that is tilted like the Tower of Pisa and that makes up this capsule.
A collection seventies and festive
“The fashion collection is inspired by the idea of a glamorous pool party and the elements [dédiés à la maison] are a continuation of this atmosphere”, explains Julien Dossena. The stainless steel glasses and bottles, the card games and dice made of recycled zinc, as well as the bath towels and house slippers with logo, bear witness to this. If metal, which gives this sought-after luxurious atmosphere, is the real common thread of this collection, the artistic director has also worked on the fabrics by emphasizing the Rabanne house logo. “I wanted to embrace the spirit of the seventies and the French art of living, with some elements from the eighties, in a black and white color palette for the fabrics with hints of light green”. A nod to the style of designer Paco Rabanne’s creative years. These objects are therefore, just as a tribute to the creator who passed away at the beginning of this year, intended to be both retro and… “modern, glamorous and generous” as defined by the Head of Design & Creative at H&M Home.
An iconic collection, in tribute to Paco Rabanne
The tribute to Paco Rabanne is mainly achieved through the use of metal in Julien Dossena’s creations. “Paco Rabanne was obsessed with materials, and this pursuit still forms the core of the house today”, he indicates. The founder of Spanish descent managed to make chain mail an iconic and representative element of the Rabanne house. But if fashion is the main domain of this label, it is the designer “had also developed metal furniture in the 1970s” underlines Evelina Kravaev-Söderberg. Julien Dossena, following in the footsteps of Paco Rabanne, continues this hunger for interior design through this collaboration with the Swedish brand. He adds that “although brought up to date with modern codes, we find [une force visuelle et une radicalité intellectuelle, mais sans artifice] forms the core of this collaboration with H&M Home »in particular the table lamp made of metal pellets or the rain curtain made of sparkling sequins.
Collection available from November 9, 2023 in selected H&M Home stores and online.